Cucina del Sul is the Middle East’s leading curator of social culinary experiences that brings the food community – including aspiring cooks, restaurant critics, ardent foodies and top executive chefs – together over their shared loved of good food and passionate cooking.

Founded by Ola Jaroudi and Tarek Sultani in 2020, Cucina del Sul has grown from its grassroots ‘backyard’ dining experiences into a multi-layered brand, pioneering food sports and competitions in the region, nurturing up-and-coming culinary talent, and launching large-scale outdoor culinary events.

Camp Cucina, its flagship open-fire cooking event in the desert, has become one of the city’s big tickets with over 450 guests, eight unique, flame-licked foodie pop-ups run by talented UAE-based chefs, plus special music performances under the stars.

Partnering with the World Food Championships in 2022, ‘Battle of the Burgers – Search for Dubai’s Best Burger’ propelled Cucina del Sul as the foremost organizer of food sports and competitions across the region.

Cucina del Sul has since continued to grow its Food Sports events, running several annual competitions including : ‘Grandma’s Secret Recipe’ in collaboration with the USDA, and ‘The UAE’s Best Pitmaster.’, WFC Rice Championships MENA.